Ja! Natürlich - Austria's no. 1 organic brand
Ja! Natürlich lives the motto "enjoyment with responsibility" - towards humans, animals and the environment. A central pillar of its success is its long-term partnerships with more than 7,000 Ja! Natürlich organic farmers and 160 partner companies. Strict controls ensure the high quality of the products. These go far beyond the legal requirements for organic foods. REWE International AG's premium organic brand Ja! Natürlich is available throughout Austria at branches of BILLA, MERKUR, BIPA, ADEG and SUTTERLÜTY. Further information: Ja! Natürlich.
clever® - top quality at affordable prices
The range includes around 550 everyday items, including dairy products, fruit and vegetables, household and bodycare items, and pet food. clever® works together with many well-known Austrian and international producers to manufacture its goods. Customers can rely on the brand's quality: all clever® products are double-checked and subjected to strict internal and external quality controls. Highest customer confidence among discount brands
According to a survey carried out by marketmind in 2016, clever® is the best-known store brand in the country, enjoying 95% brand recognition. In addition, clever® ranks first among Austrian discount brands in terms of customer confidence, as proven by the BEST2TRUST 2017 study. Entry-level brand clever® by REWE International AG is available throughout Austria in branches of BILLA, MERKUR, BIPA, SUTTERLÜTY, ADEG and AGM. Further information: clever®.
Chef Menü - enjoy good food, freshly cooked
Dishes from the Chef Menü range taste like you have cooked them yourself. They are freshly prepared and chilled daily, and contain no added flavour enhancers or preservatives. The Chef Menü convenience brand from REWE International AG is available throughout Austria in branches of BILLA, MERKUR, ADEG and Sutterlüty. Some of the range's delicacies can also be ordered via the BILLA online store, the MERKUR online store, and from MERKUR Direkt. Further information: Chef Menü
Simply Good - fresh ingredients and easy cooking
Simply Good scores points with tasty dishes that are ready in an instant. The fresh ingredients are selected with love and care. Simply Good dispenses completely with the addition of flavour enhancers, preservatives, and artificial colours and flavours. The fresh convenience brand Simply Good is available throughout Austria in branches of BILLA, MERKUR, ADEG and Sutterlüty. Selected ingredients and dishes can also be found in the BILLA online store, the MERKUR online store and at MERKUR Direkt. Further information: Simply Good.
Hofstädter - top-quality fresh and cured meat products
The entire Hofstädter product range comes from animals born, reared, fed and slaughtered in Austria. Both the rearing of the animals and their slaughtering and butchery are carried out with the utmost care. The AMA quality seal underlines the high quality of all Hofstädter fresh and cured meat products. The Hofstädter brand from REWE International AG was launched in 2007. It is available throughout Austria in branches of BILLA and MERKUR.
Vegavita - 100% plant-based pleasure
Vegavita is popular with people who want to be conscious about what they eat. The range has been awarded the V label - the seal of approval for purely plant-based products. This ensures that all food are free from animal-based ingredients. Vegavita has been on the market since 2002. The vegan store brand from REWE International AG is available throughout Austria in branches of BILLA, MERKUR, ADEG and Sutterlüty. Further information: Vegavita.
Da komm´ ich her! - fresh regional goods
As the initiator of Blühendes Österreich f (Austria in Bloom), "Da komm' ich her!" promotes the development and preservation of endangered habitats throughout Austria. One cent from each "Da komm' ich her!" product purchased goes towards the initiative. This ensures the survival of countless types of birds, insects, and plants. "Da komm ich her!" has been on the market since 2015 and was a hit with customers from the start. The regional store brand from REWE International AG is available throughout Austria in branches of BILLA, MERKUR and ADEG. Further information: Da komm‘ ich her.
Wegenstein - top quality wine at great prices
Wegenstein's claim is top quality wine at great prices. As one of the most important wineries in Austria, the company works closely with local growers, cooperatives and dealers. The wines are carefully processed, and are subject to strict quality controls. This multi-award-winning winery has been operating since 1988. Wegenstein wines are available throughout Austria in branches of BILLA, MERKUR, ADEG, PENNY and Sutterlüty. Further information: Weinkellerei Wegenstein.
BILLA - the brand for enjoyment and quality
In addition to price, BILLA's store brand offers customers other advantages. In the case of mountainside farmers Heumilch, this includes, for example, products originating in the Salzburg region, silage-free cattle fodder, GM-free products, and the use of the gentle microfiltration process. The advantages of each product are clearly indicated on the packaging. BILLA's store brand is available throughout Austria in branches of BILLA, as well as in the BILLA online store. Further information: Billa Marke.
BILLA Corso - deli products for gourmets
In order to offer the best of everything, BILLA Corso products are manufactured to the highest quality standards. Many products have also been awarded seals of approval attesting to their sustainable value chain. With the BILLA Corso brand, REWE International AG has been breaking new ground in the premium segment since 2013. This premium brand's products are available in the BILLA Corso branches, as well as selected BILLA sites throughout Austria.
MERKUR Immer gut - quality at a special price
MERKUR Immer gut offers customers an added extra: the advantages of each product are displayed on the front of the packaging. The range is constantly being expanded - for example with vegan and lactose-free products. MERKUR Immer gut is available throughout Austria in MERKUR branches, the MERKUR online store, and from MERKUR Direkt.
MERKUR Selektion - premium pleasure for everyday enjoyment
This exclusive store brand is also distinguished by its elegant design: the high-quality packaging design is complemented by background information on the origin and manufacturing of the products, as well as thought-provoking quotes. MERKUR Selektion was launched at the end of 2016.
MERKUR Grill gut - Specialities for barbecue experts
The convenience products and the poultry, pork and beef are all 100% Austrian. The range also includes an ASC-certified trout. MERKUR Grill gut was launched in 2017. This store brand from REWE International AG is available throughout Austria in MERKUR stores, as well as in the MERKUR online store.
MERKUR Immer grün - good for the environment and your wallet
The detergents, polishes and cleaning products from the MERKUR Immer grün range are certified with the Austrian eco-label - an independent seal of approval for ecology and quality. In addition, for every MERKUR Immer grün product purchased, one cent is donated to the Blühendes Österreich. (Austria in Bloom) initiative. MERKUR Immer Grün was launched in 2016. This sustainable store brand from REWE International AG is available throughout Austria in MERKUR stores, as well as in the MERKUR online store.
LOOK BY BIPA - cutting-edge cosmetics
LOOK BY BIPA products allow everyone to find their creative side, experiment and express their individuality - for inspiring yet wearable styles. In autumn 2017, the range was extended by around 300 items. The cosmetics brand from REWE International AG is available throughout Austria in BIPA branches, as well as the BIPA online store.
bi good - sustainable, every day
The bi good Code of Conduct ensures that all products are manufactured in Austria and derived from sustainable raw materials, and that all packaging is recyclable. bi good products have been recognised with well-known ecological seals of approval such as the EU Ecolabel, the German Blauer Engel, the NaTrue logo, and the Veganblume vegan flower. For every bi good product sold, one cent is donated to the Blühendes Österreich (Austria in Bloom) initiative. bi good was launched in 2014. BIPA's sustainable store brand is available throughout Austria in branches of BIPA, as well as in the BIPA online store.