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REWE International AG - successful in Europe


Our quality is appreciated everywhere: as well as Austria, REWE International AG is successful in nine other European markets with its brands BILLA, PENNY and BIPA.

REWE International AG Vetriebslinien

In addition to its domestic market of Austria, REWE International AG has been enjoying success in Central and Eastern Europe for nearly 30 years. Our trading companies offer local customers high-quality food and drugstore products at fair prices. It is also the goal of our trading companies to be among the top players in foreign markets, and to be firmly established as part of the local economy. As in Austria, we rely on providing peak freshness, the highest possible quality and regionality wherever we go.

Strong presence in nine countries
Our commitment to other European markets began in 1990, when BILLA opened its first stores abroad. Today, REWE International AG is active in nine other countries apart from Austria: BILLA is present in Bulgaria, Croatia, Russia, Slovakia, Czech Republic, and Ukraine, discount chain PENNY in Italy, Romania, Czech Republic, and Hungary, and drugstore BIPA in Croatia. Overall, we have more than 1,100 branches in these countries.

Significant contribution to total sales
International business plays an important role for REWE International AG: more than 27,000 employees in nine Central and Eastern European countries contributed around 40% of our total sales.