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05 June 2018

BILLA with a program for reducing pesticides in fruit and vegetables


The retail chain launches a private label for fruit and vegetables of a guaranteed Bulgarian origin

BILLA Bulgaria introduces a program for reducing the pesticides in the fruit and vegetables, grown within the long-term project of the company “BILLA Gardens”. This was announced at a press conference on the occasion of this year’s edition of the campaign, in which Boyko Satchanski, CEO of BILLA Bulgaria, Kurt Stockinger, representative of Global 2000 and expert at the team, responsible for the pesticides reduction program, as well as, Stefan Tsonev, Tsvetan Hubenov and Slavyana Slaveeva – producers with whom the retail chain partners with, took part. The program for reduction of pesticides is developed in such a way, so that the pesticide residues in fruit and vegetables, produced for the retail chain, could be with lower levels that the legally permitted. The goal is to grow products with lower pesticide residues which results in healthier food, limited impact on environment and safer working conditions for the farmers. In order to achieve these results, BILLA encourages good manufacture practices as well as using alternative methods to pesticides. The retail chain provides the producers schemes for plant protection, developed by experts, for free, which results in minimal or zero pesticide residues levels in fruit and vegetables.

In order to monitor the effectiveness of the program for reduction of pesticides, a professionally trained employee of a certified laboratory takes samples from products of BILLA Gardens. The results of these tests are published on www.billa.bg. Three codes, indicating the results of the tests, help customers orientate easier. The green means that the fruit or the vegetable meets the strict criteria of BILLA’s program for pesticide reduction. If the result is yellow, then the product answers the legislative requirements, but doesn’t meet the stricter criteria of the retail chain’s program. More samples are taken, so that the quality could be checked. Red code means that the fruit or the vegetable doesn’t meet the legal standards. In this case the goods are suspended from sale and scrapped.

The press conference about “BILLA Gardens” campaign took place in the attractive F&V zone in the store on 96 “Buxton Brothers” in Sofia. It was announced that the retail chain launches the private label for fruit and vegetables “BILLA Gardens”. The products of the brand are of a guaranteed Bulgarian origin and are grown in an environmentally friendly way, following the program for reducing pesticides. Two-stage quality control is conducted during their production.

“We are happy that we have the opportunity to improve “BILLA Gardens” project through the program for reduction of pesticide and through our new private label. I would like to thank all Bulgarian producers with whom we have been partnering for years within this campaign. We will continue supporting them and help them position on the market and develop their business“, said Boyko Satchanski, CEO of BILLA Bulgaria.

“BILLA Gardens” is among the most successful projects of the retail chain, within which it partners with more than 30 Bulgarian producers that grow fruit and vegetables in more than 150 gardens, greenhouses and vineyards in some of the most fertile places in Bulgaria.