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17 May 2018

BILLA takes part in Food Revolution Day


The event is part of the global initiative of the British chef Jamie Oliver

BILLA Bulgaria will actively take part in this year’s edition of Food Revolution Day. The event will take place on 18 and 19 May and aims to focus the public attention on the eating habits of children and to teach them how to eat healthy. The event is carried out for a second year in a row in Bulgaria and is inspired by the global initiative Food Revolution of the British top chef and ambassador of healthy lifestyle – Jamie Oliver. Food Revolution Day is organized by “For Food” Foundation and Food Revolution Bulgaria. General sponsor is BILLA Bulgaria.

The major focus of the initiative this year is “More fruit and vegetables, less dough and sugar”. The Food Revolution Day will take place in 15 Bulgarian cities. In more than 50 workshops hundreds of kids will have fun together, as cooking delicious and healthy recipes.

“In BILLA we are committed to the highest level on the topic of healthy eating and we make a lot of efforts in order to increase people's awareness and to contribute to their healthier lifestyle. We are happy to be part of a global initiative which is becoming more popular in our country as well. The cause is really important – the health of our children – and that is why BILLA will continue to be an active participant in seeking effective solutions to serious problems such as the eating habits of the adolescents”, commented Boyko Satchanski, CEO of BILLA Bulgaria.

Food Revolution Day is another initiative with which the retail chain focuses on healthy eating. At the beginning of March, BILLA launched the campaign “Jamie’s Garden”, inspired by the world famous chef Jamie Oliver. The program’s goal is to present the healthy nutrition topic in an interesting and funny way to the children – through a sticker album, containing curious facts and healthy recipes. In this way the kids can receive valuable information, while having fun.