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Our mission statement - together for a better life


As part of the REWE Group we have a clear mission: to improve the lives of our customers. With this in mind, our employees and merchants offer excellence every day.

Strengthened solidarity

The four core components of the REWE Group mission statement - mission, core values, vision and maxims - reinforce the Group's common identity. This boosts the long-term solidarity between the companies, brands, employees and merchants under the umbrella of the REWE Group - from the boardroom through to market, warehouse and travel agency level. 

The REWE Group's core values

  • We act independently according to the idea of community.
  • We work for the customer - we are at the heart of the market.
  • We welcome new directions - standing still means going backwards.
  • We act with integrity, and treat one another with respect. We keep our word.
  • We strive to find the best solution, make considered decisions and act consistently.
  • We are aware of our responsibility and act sustainably.