Our mission statement - together for a better life

As part of the REWE Group we have a clear mission: to improve the lives of our customers. With this in mind, our employees and merchants offer excellence every day.

Strengthened solidarity

The four core components of the REWE Group mission statement - mission, core values, vision and maxims - reinforce the Group's common identity. This boosts the long-term solidarity between the companies, brands, employees and merchants under the umbrella of the REWE Group - from the boardroom through to market, warehouse and travel agency level.

The REWE Group's core values

We act independently according to the idea of community.
We work for the customer - we are at the heart of the market.
We welcome new directions - standing still means going backwards.
We act with integrity, and treat one another with respect. We keep our word.
We strive to find the best solution, make considered decisions and act consistently.
We are aware of our responsibility and act sustainably.