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Facts and figures - an economic overview of REWE International AG


Sustainable growth, a wide range of products and services, as well as pioneering innovations are the driving force behind our business. Learn more about the economic success of REWE International AG in Austria and the Central and Eastern European markets.

REWE Group Austria continues to grow steadily at a high level in 2019 - over 600 additional jobs and already 2,000 apprentices

The total gross turnover of REWE Group in Austria (trading and travel tourism) rose from a high level by + 1.06 per cent to 8.74 billion euros (2018: 8.66 billion euros), while food trading (LEH) grew slightly above the market with a plus of + 2.85 per cent. "The 2019 financial year was satisfactory for us overall. We achieved stable growth at a high level, consistently implemented further essential measures to ensure our future fitness and were able to achieve the first pleasing successes in the first stages of our strategic medium and long-term goals", said Marcel Haraszti, REWE International AG Management Board Member. The market share of the market leader in Austrian food trading remained stable at 34.1 per cent, and the investment volume was 241 million euros in 2019. The number of employees rose by 626 to 44,735, of which around 2,000 are apprentices.

One of the long-term goals is growth leadership: "It was always clear to us that this would take time, but we are taking it very consciously and are taking it one step at a time," Haraszti is satisfied with the first positive results. As announced, the trading companies of REWE Group Austria have begun to clear up the action jungle in 2019, step by step scaling back their campaigns and focusing on attractive prices for health food. "We are on the right track in this respect, we have demonstrably reduced our share of promotions in contrast to others", emphasised the REWE International AG Management Board member, "this will also cost us, but in return we are already growing more strongly from the price of curants than our competitors. This was and is our goal; we want to continue to grow healthily and consistently on this basis".

With the founding of the jö Bonus Club, Austria's largest multi-partner programme from the outset, another milestone in the long-term strategy that has been in place since 2017 was also implemented in 2019. This not only further improved the competitive position across all sales channels, but also raised the customer focus to a new level: "For us, the highest possible level of customer satisfaction means that we want to optimize the personal benefit for each customer. And with the jö Bonus Club benefits, which bring targeted benefits to each of the 3.8 million members, with the permanent low prices at BILLA and MERKUR and the popular 25 percent pickers, we have now made our offer much easier and more attractive for all our customers," says Haraszti.

More than 2,570 branches, 267 locations modernized and converted

In 2019, BILLA was able to increase its sales by + 1.31 percent, with 31 new stores the branch network was expanded to 1,104 locations, and 38 stores were converted and modernized. The number of employees increased by 432 to more than 20,000.

MERKUR grew by + 0.45 percent in 2019, employs around 10,000 people and continued its qualitative expansion in the past financial year: in addition to the opening of two new stores (a total of 138), another seven were converted.

In 2019, PENNY was able to grow by a pleasing 2.26 percent in the extremely competitive Austrian discount market. The targeted expansion goals were successfully implemented with the opening of three new stores (a total of 300) and six conversions of existing stores.

ADEG (wholesalers, independent retailers and AGM) increased turnover by + 2.26 percent in 2019, more than 30 locations were converted and the supply of petrol station shops with the "BILLA Unterwegs" brand was expanded by an additional nine locations.

BIPA again recorded positive sales growth in 2019 with a plus of 1.86 percent. The modernization program of the store network was consistently pushed ahead with general renovations and facelifts of a total of 185 stores, meaning that more than half of the 587 stores have already been converted to the new store layout.

Specialists and managers of the future: already 2,000 apprentices on board

In addition to the implementation of a dedicated onboarding program for new managers and employees, the expansion of Group-wide training and development programs and an extensive e-learning offering, a special focus in the Human Resources area in 2019 was placed on the specialists and managers of the future: Thus, the number of apprentices was increased by 300 to 2,000 who are currently completing their apprenticeships at BILLA, MERKUR, PENNY, BIPA, ADEG, AGM and the REWE Group central companies in a total of 25 different apprenticed professions. "To realise our goals - "No. 1 in customer perception" and growth leadership - it is crucial to find the right young employees for us, to provide them with state-of-the-art training in all professions and to retain them as an attractive employer in the long term", stressed Christoph Matschke, CEO of REWE International AG. Today's apprentices are the urgently needed skilled workers, specialised experts and the management trainees of tomorrow. "We therefore want to give our youngest colleagues appropriate perspectives on where their career path may lead", Matschke emphasised the promotion of all apprentices with special, partly cross-company training programmes parallel to their training.

And for the REWE International AG Management Board, the search for the specialists and managers of the future is not yet over: "Even though we already have 2,000 young employees on board, we would like to have even more apprentices - preferably twice as many.